"For the first time in the history of the FIFA World Cup™, the action on the field at next year's tournament will be broadcast using the next-generation technology 3D" this news from FIFA (the Fédération Internationale de Football Association, or loosely translated - the International Football/Soccer Federation
This announcement indicates that up to 25 World Cup matches will be produced in Sony 3D. There will be special public viewing options (which will be announced at a later date) and "Sony Pictures Entertainment will produce and distribute the official 3D film of the 2010 FIFA World Cup South Africa after the event. "
You can read the entire Press Release from FIFA here: Sony Covers the World Cup in 3D
This article from PC World talks about Sony's plan to launch 3D-capable Bravia TV sets and Blu-ray Disc players as well as adding 3D to the PlayStation 3.
You can view a short (2-minute) video from Sony which introduces the Sony-3D concept on their website here:
http://www.sony.net/SonyInfo/News/Press/200909/09-099E/index.html
The 2010 FIFA World Cup is being hosted in South Africa from 11th June to 11th July 2010. And for those curious - the 'draw' with the decision as to which team would play each other was held just yesterday. In the first round, Team USA plays against England.
For Soccer (Football) fans, the FIFA World Cup 2010 Web portal can be found here: FIFA World Cup 2010
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